Paul JankowskiJun 22, 20214 min7 Tips For Brands When Their Influencers Get CanceledThere’s a lot of canceling going on. And while some cancellations are justified and short-lived, others end up blacklisted, leaving a...
Paul JankowskiApr 29, 20214 minLive Music Is Back—Brands Should Plan 2022 Artist Partnerships Now2020 was a nightmare, 2021 is shaping up to be a bad dream, but live music should be full-on in 2022. Many brands have already begun the...
Paul JankowskiApr 22, 20213 minMtn Dew Leads The Way In How To Use Influencers, Part 3Influencer marketing is a powerful tool teetering on the ‘nice to have’ and the ‘must have’ line of marketing tactics. With engagement...
Paul JankowskiMar 5, 20214 minNot All Influencers Are Celebrities...Not All Celebrities Are Influencers, Part 2Not too long ago all celebrities were considered influencers. Brands paid exorbitant fees to just attach their equity to actors,...
Paul JankowskiJan 28, 20213 minInfluencers And How To Use Them: Part 1 You have seen the pivot in brands moving from solely aligning with celebrities with massive awareness and following to multiple levels of...
Paul JankowskiOct 15, 20203 minCreative Teams Miss The Mark Again: Kroger And Kraft Latest VictimsThe 3rd century Greek phrase, “Beauty is in the eye of the beholder” is more relevant now than ever. In searching for that ‘brand...
Paul JankowskiSep 25, 20205 minUpdate Your Brand’s Approach To Diversity—Carhartt Shows You The WayA lack of meaningful diversity in brand communications as well as leadership continues to be an issue we’re all trying to solve. In the...
Paul JankowskiApr 15, 20205 minThe Humanity In Conducting Commerce: 9 Brands That Are Showing Their Core Values During The COVID-19No one saw it coming, which can be said for any crisis. It’s in times like these that a brand’s true self is exposed. A brand’s core...
Paul JankowskiJan 30, 20205 min8 Critical Steps To A Successful Brand/Talent PartnershipDone correctly, the right brand-talent partnership can be a very successful tool in building brand equity and establishing believable...
Paul JankowskiJun 28, 20195 min5 Examples Of Heartland Brands Using Influencer MarketingInfluencer marketing has reached every nook and cranny of the agency world and made its way into marketing speak alongside "authentic,"...
Paul JankowskiMay 1, 20194 minTracing Taylor Swift's Appeal In The Heartland And BeyondProlific songwriter, mega-star and genuinely good person, Taylor Swift has done it again with the release of her new single, “Me!” She...
Paul JankowskiApr 23, 20194 minThe 2019 NFL Draft Is Another Reason Nashville Is Still NowvilleThis week, the 2019 NFL Draft and the expected crowd of 300,000+ fans heads to Nashville. The massive event is no surprise for a city...
Paul JankowskiOct 23, 20184 minGarth Brooks Shows Brands How To Connect With The Heartland ConsumerFor the last 30 years, I’ve been fortunate enough to earn a living in the branding/marketing world with much of that work being in the...
Paul JankowskiOct 10, 20182 minNFL's Drew Brees Gives The Country A Much Needed Dose Of PositivityAs our country rides a seemingly unending wave of discord and negativity, I was moved by Drew Brees’ record-breaking performance during...
Paul JankowskiApr 10, 20182 minWendy's Food Shames Competitors Via Smart Music ContentSon of a Baconator®, Wendy’s has done it again. Shout out to my New Heartland homies for creating some epic content that uses music to...