There’s a lot of canceling going on. And while some cancellations are justified and short-lived, others end up blacklisted, leaving a...

2020 was a nightmare, 2021 is shaping up to be a bad dream, but live music should be full-on in 2022. Many brands have already begun the...

Influencer marketing is a powerful tool teetering on the ‘nice to have’ and the ‘must have’ line of marketing tactics. With engagement...

Not too long ago all celebrities were considered influencers. Brands paid exorbitant fees to just attach their equity to actors,...

You have seen the pivot in brands moving from solely aligning with celebrities with massive awareness and following to multiple levels of...

The 3rd century Greek phrase, “Beauty is in the eye of the beholder” is more relevant now than ever. In searching for that ‘brand...

A lack of meaningful diversity in brand communications as well as leadership continues to be an issue we’re all trying to solve. In the...

No one saw it coming, which can be said for any crisis. It’s in times like these that a brand’s true self is exposed. A brand’s core...

Done correctly, the right brand-talent partnership can be a very successful tool in building brand equity and establishing believable...

Influencer marketing has reached every nook and cranny of the agency world and made its way into marketing speak alongside "authentic,"...

Prolific songwriter, mega-star and genuinely good person, Taylor Swift has done it again with the release of her new single, “Me!” She...

This week, the 2019 NFL Draft and the expected crowd of 300,000+ fans heads to Nashville. The massive event is no surprise for a city...

For the last 30 years, I’ve been fortunate enough to earn a living in the branding/marketing world with much of that work being in the...

As our country rides a seemingly unending wave of discord and negativity, I was moved by Drew Brees’ record-breaking performance during...

Son of a Baconator®, Wendy’s has done it again. Shout out to my New Heartland homies for creating some epic content that uses music to...