7 Tips For Brands When Their Influencers Get Canceled
There’s a lot of canceling going on. And while some cancellations are justified and short-lived, others end up blacklisted, leaving a...
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Paul Jankowski
- Apr 29, 2021
- 4 min
Live Music Is Back—Brands Should Plan 2022 Artist Partnerships Now
2020 was a nightmare, 2021 is shaping up to be a bad dream, but live music should be full-on in 2022. Many brands have already begun the...
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Paul Jankowski
- Apr 22, 2021
- 3 min
Mtn Dew Leads The Way In How To Use Influencers, Part 3
Influencer marketing is a powerful tool teetering on the ‘nice to have’ and the ‘must have’ line of marketing tactics. With engagement...
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Paul Jankowski
- Mar 5, 2021
- 4 min
Not All Influencers Are Celebrities...Not All Celebrities Are Influencers, Part 2
Not too long ago all celebrities were considered influencers. Brands paid exorbitant fees to just attach their equity to actors,...
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Paul Jankowski
- Jan 28, 2021
- 3 min
Influencers And How To Use Them: Part 1
You have seen the pivot in brands moving from solely aligning with celebrities with massive awareness and following to multiple levels of...
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Paul Jankowski
- Oct 15, 2020
- 3 min
Creative Teams Miss The Mark Again: Kroger And Kraft Latest Victims
The 3rd century Greek phrase, “Beauty is in the eye of the beholder” is more relevant now than ever. In searching for that ‘brand...
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Paul Jankowski
- Sep 25, 2020
- 5 min
Update Your Brand’s Approach To Diversity—Carhartt Shows You The Way
A lack of meaningful diversity in brand communications as well as leadership continues to be an issue we’re all trying to solve. In the...
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Paul Jankowski
- Apr 15, 2020
- 5 min
The Humanity In Conducting Commerce: 9 Brands That Are Showing Their Core Values During The COVID-19
No one saw it coming, which can be said for any crisis. It’s in times like these that a brand’s true self is exposed. A brand’s core...
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Paul Jankowski
- Jan 30, 2020
- 5 min
8 Critical Steps To A Successful Brand/Talent Partnership
Done correctly, the right brand-talent partnership can be a very successful tool in building brand equity and establishing believable...
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Paul Jankowski
- Jun 28, 2019
- 5 min
5 Examples Of Heartland Brands Using Influencer Marketing
Influencer marketing has reached every nook and cranny of the agency world and made its way into marketing speak alongside "authentic,"...
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Paul Jankowski
- May 1, 2019
- 4 min
Tracing Taylor Swift's Appeal In The Heartland And Beyond
Prolific songwriter, mega-star and genuinely good person, Taylor Swift has done it again with the release of her new single, “Me!” She...
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Paul Jankowski
- Apr 23, 2019
- 4 min
The 2019 NFL Draft Is Another Reason Nashville Is Still Nowville
This week, the 2019 NFL Draft and the expected crowd of 300,000+ fans heads to Nashville. The massive event is no surprise for a city...
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Paul Jankowski
- Oct 23, 2018
- 4 min
Garth Brooks Shows Brands How To Connect With The Heartland Consumer
For the last 30 years, I’ve been fortunate enough to earn a living in the branding/marketing world with much of that work being in the...
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Paul Jankowski
- Oct 10, 2018
- 2 min
NFL's Drew Brees Gives The Country A Much Needed Dose Of Positivity
As our country rides a seemingly unending wave of discord and negativity, I was moved by Drew Brees’ record-breaking performance during...
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Paul Jankowski
- Apr 10, 2018
- 2 min
Wendy's Food Shames Competitors Via Smart Music Content
Son of a Baconator®, Wendy’s has done it again. Shout out to my New Heartland homies for creating some epic content that uses music to...
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