Mtn Dew | GEt out and do
1BE is retained by Mountain Dew to guide their ‘Get Out and Do’ outdoors initiative. We built the Dew outdoors influencer team with best-in-class outdoors enthusiasts. Team members include outdoorsman and country music star Chase Rice, pro anglers Gerald Swindle and Brian Latimer, the leading female outdoorswoman, Hannah Barron, and hunting thought leaders, Drury Outdoors.
The Get Out and Do campaign consists of activation across retail, radio, digital, social media, and customer engagement experiences with our influencers. We manage all aspects of influencer involvement, including content production, creative approvals, appearances, and content scheduling.
With nearly 2 million albums sold and more than 1.7 billion total streams, plus a legion of passionate fans at his high-energy concerts across the globe, Chase Rice has established himself as a powerful force in Nashville and beyond. Current single “Drinkin’ Beer. Talkin’ God. Amen.” featuring Florida Georgia Line, plus recent releases The Album Part I and The Album Part II, follow major hits for Rice including recent Top 10 single “Lonely If You Are,” the Double-Platinum, two-week chart topper “Eyes On You,” and Top 5 hits “Ready Set Roll” and “Gonna Wanna Tonight.”
An avid sportswoman who grew up hunting and fishing with her father, Jeff Barron. She is also known for catfish noodling, the sport of catching catfish with your hands. In 2016, she had a video go viral of her wrestling a 30lb catfish. Since then, her social media pages have grown, and the sport of hand fishing has become popular. Now, she spends her winters in a tree stand and her summers in the water looking for catfish holes.
Gerald Swindle is a professional bass angler from Guntersville, Alabama and has been fishing B.A.S.S. tournaments since 1995. His accomplishments include 18 Bassmaster Classic appearances and 55 Top 10 finishes. Swindle won Toyota Bassmaster Angler of the Year titles in 2004 and 2016.
Over 32 years ago in the middle of America’s Heartland, brothers Mark and Terry Drury set out on an adventure to share their passion for the outdoors when they started Drury Outdoors. Today, it’s a family tradition as Mark and Terry’s children, Matt and Taylor, help Drury Outdoors proudly empower millions of outdoorsmen and women each year with the knowledge and inspiration to get outside to have their own adventures as hunters and conservationists.
Brian Latimer is from Belton, South Carolina. He is married to Ariane Latimer and have 3 children, Brevyn Brooks and Mia. Having picked up a love for the sport of bass fishing from his father, he began tournament fishing in second grade alongside his father who was a serious tournament fisherman. Latimer spent his youth and teenage years fishing resulting in a true passion for the sport that has carried into his adult life. After high school, he found a way to purchase his first bass boat and competed in as many tournaments as he could. After 12 years of working his way through the grass roots levels of bass fishing, Latimer scraped up enough cash to pay the deposits to fish the FLW tour as a professional angler. In his career, as a professional angler and YouTube sensation, he has built an impressive list of accomplishments that include 3 wins and 11 top ten finishes. Brian’s ultimate career goal is to be the guy that empowers the average angler both mentally and skillfully.