REESE'S | ELVIS & DALE EARNHARDT JR.
Elvis Presley Enterprises was looking to maintain and reinvigorate the aging population that grew up listening to Elvis. Equally important was the need to introduce, educate and convert the next generation of Elvis fans by showing them how Elvis is relevant to them through the music they currently listen to. While serving as CMO, One Bullet Entertainment President, Paul Jankowski oversaw all aspects of the global Elvis brand and executed an integrated marketing plan that led to Elvis Presley Enterprises achieving its biggest revenue to date. The team was responsible for building, measuring and managing the brand equity of Elvis Presley and Graceland. This was done through marketing, advertising and promotions including fan affinity programs, digital marketing, licensing, eCommerce, and branded entertainment partnerships with Dale Earnhardt Jr., Budweiser and Reese’s.