Arby’s | Venison Burger + Tyler Farr

Arby’s was launching their new venison burger and needed a well known personality to help introduce it.  Country music star, Tyler Farr was the perfect choice. With trademark humor, Tyler popped in for a surprise visit to store employees and customers and posted out to his large social base. His strong hunting credibility helped generate fantastic engagement and the sandwich sold out in  a couple of hours.

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