BRANDED ENTERTAINMENT
1BE is a full-service branded entertainment agency headquartered in Nashville.
We specialize in senior level, direct-to-talent brand partnerships without the unnecessary fees and layers of people between the brand and talent. Services include talent sourcing, legal, content production, creative approvals and all facets of partnership activation.
BILLIONS OF IMPRESSIONS
Over the last 25+ years, we’ve created dozens of brand/artist partnerships that have generated billions of impressions.
DIRECT TO ARTIST
We deal directly with the artist and their manager, ensuring our clients are as close to the talent as possible. A position we highly recommend since every partnership has non-negotiated ‘asks’ during the term.
RISK VS REWARD
Finding the right artist to represent a brand is risky. When it works, it produces measurable results. And when it doesn’t…well…it produces measurable results.
WE’RE NOT BROKERS
We’re not brokers and don’t work through third parties. We work with the brand from a strategic POV, then find the right talent.
