Branded Entertainment

1BE is a full-service branded entertainment agency headquartered in Nashville.

We specialize in senior level, direct-to-talent brand partnerships without the unnecessary fees and layers of people between the brand and talent. Services include talent sourcing, event sponsorship negotiation/activation, content production, creative approvals and all facets of partnership execution.

BILLIONS OF IMPRESSIONS

Over the last 25+ years, we’ve created dozens of brand/artist partnerships that have generated billions of impressions.

DIRECT TO ARTIST

We deal directly with the artist and their manager, ensuring our clients are as close to the talent as possible. A position we highly recommend since every partnership has non-negotiated ‘asks’ during the term.

Sponsorship negotiation

We've negotiated multiple sponsorships for our clients, saving them millions in fees. Beyond negotiation, we activate the partnership, ensuring our clients get what they paid for.

WE’RE NOT BROKERS

We’re not brokers and don’t work through third party agencies. We work with the brand from a strategic POV, then find the right talent.