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TAYLOR SWIFT
PEPSI | YAHOO

Pepsi retained us to create 22 generic country ringtones to support a campaign headlined by Mariah Carey and Kayne West. Although they weren’t expecting to use Country artists, we recommended a new, relatively unknown artist, Taylor Swift, as an option. Pepsi agreed. Her debut album was released shortly afterward and her ringtone was one of the top 10 downloaded in all genres.

You Don't Have To Call Me