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Durango boots | the American rodeo

In an effort to deepen their commitment to Western sports and represent a new line of professional-focused styles, Durango Boots engaged us to identify and activate opportunities with the top professional Western athletes. We negotiated Durango’s multi-year presenting sponsorship of The American Rodeo in Dallas, TX, at AT&T Stadium. We also have secured sponsorships with Western athletes to represent Durango year-round; this includes providing assets and facilitating social posts, coordinating meet & greets, etc.